Sheryl Jefferson Performance Marketing Manager

What originally drew me to Cazoo was the opportunity to help shape a brand going through a major transformation. It felt like a business willing to move quickly, test new ideas, and challenge traditional ways of doing things. Since joining, that expectation has definitely matched reality, whether through creative testing, brand activity, AI adoption, or how we approach growth.

Living our Dynamic value

The pace of change at Cazoo means you have to be adaptable and open to trying new things. The business is constantly evolving, and I’ve enjoyed being part of a team that embraces testing, learning, and moving quickly rather than standing still. It keeps the role exciting and creates a lot of opportunities to make a real impact.

One of the biggest projects I’ve worked on has been supporting a much stronger brand presence for Cazoo across Meta and TikTok. Over the past few months, we’ve significantly scaled awareness activity, expanded our app marketing strategy, and delivered campaigns reaching millions of people every month, all while continuing to improve efficiency through creative testing, platform innovation, and cross-team collaboration.

Perks that matter

For me, the biggest thing is the people. There’s a lot of talent across the business, paired with a really supportive culture where people genuinely want each other to succeed. Secondly, it's the opportunity to work on exciting projects with real visibility and impact, there’s a genuine feeling that your work matters.

Joining the Performance Marketing team

If you enjoy fast-paced environments where you can bring ideas to the table and genuinely influence the direction of work, it’s a great place to be. The team is collaborative, ambitious, and always looking for ways to improve, so curiosity and a willingness to test and learn go a long way.

Overcoming our biggest challenge

Our main challenge is balancing speed with scale. Marketing, consumer behavior, and technology are constantly changing, so we need to move quickly while making smart, data-led decisions. We overcome that through open communication, sharing knowledge, and leaning into a strong testing mindset where we challenge ideas and find solutions together.